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What are yabuts, whoonoos and shooduvs

Yabuts, whoonoos and shooduvs are all members of the same species that thrive in the dark confines of the investment industry. These creatures are found in all kinds of literature and conversation associated with wealth management. They are ubiquitous and pervasive. They are particularly annoying because they are useless and at the same time can be very destructive. In terms of human anatomy yabuts, whoonoos, and shooduvs are akin to the appendix.

Yabuts are usually found at the start of a conversation such as this: “ Yabut if we had kept the stock another month we would have tripled our money instead of a mere double”. Whoonoos occupy the knowledge space as in, ” Whoonoo about this”? Shooduvs have a particular destructive nature as in, “We shooduv sold that stock six weeks ago”.

A famous play during the 1962 World Series saw a line drive by Willie McCovey snared by Yankee’s second baseman Bobby Richardson. The play ended the series and was immortalized in a quote by Linus of Peanuts fame “If only McCovey cooduv hit the ball three feet higher”. Cooduv is a close relative to shooduv and only slightly less obnoxious.

Antidotes are readily available. Yabuts are easily displaced by expressions such as ” We seemed to have to have done our best under the circumstances”. Instead of whoonoo we can suggest “New avenues of research will help”. Shooduvs have no life after “There were several avenues of approach, so the next time we will try an alternative”.

Any value of replaying yesterday’s game is a learning experience and not for recriminations.

Originally published in January, 2012

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